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FTC sues Intuit to stop 'bait-and-switch' TurboTax ads

FTC sues Intuit to stop 'bait-and-switch' TurboTax ads
it's important to enter accurate information when filing taxes. If you don't even if it's by mistake you risk being audited by the I. R. S. I'm not an expert. But we spoke with a lot of them and asked how likely is it that I'll be audited? The reality is only about 1% of all. Taxpayers get audited each year. The probability is low and experts say the I. R. S. Knows to look for certain criteria and filings that feel suspicious things like virtual currency, large charitable donations or any real deduction or credit that's kind of outside the norms for the I. R. S. Algorithm. But if you get a letter in the mail from the I. R. S. Don't panic. It could just be an adjustment letter. Sometimes if you know there is a small error like a mathematical error in your return or something like that. The I. R. S. Will automatically fix that but they'll send you a letter or sometimes they're just verifying information for more information on the 2020 tax season. Visit news dot com slash taxing times.
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FTC sues Intuit to stop 'bait-and-switch' TurboTax ads
The Federal Trade Commission is suing TurboTax maker Intuit, saying its ads for 鈥渇ree鈥� tax filing misled consumers. Intuit says it will fight the suit.The consumer protection agency said Tuesday that millions of consumers cannot actually use the free tax-prep software option 鈥� two-thirds of tax filers in 2020. They are ineligible, the agency says, if they are gig workers or earn farm income, for example.鈥淭urboTax is bombarding consumers with ads for 鈥榝ree鈥� tax filing services, and then hitting them with charges when it鈥檚 time to file,鈥� said Samuel Levine, Director of the Bureau of Consumer Protection, in a statement. 鈥淲e are asking a court to immediately halt this bait-and-switch, and to protect taxpayers at the peak of filing season.鈥漈he agency says Intuit has for years focused on the word 鈥渇ree鈥� in its ads, running them during major events like the Super Bowl. The FTC has asked a federal judge to order Intuit to stop what it said were Intuit鈥檚 deceptive ads during the rush of tax season. This year鈥檚 tax filing deadline is April 18.Intuit, based in Mountain View, California, said in a statement late Monday night that it will challenge the lawsuit. "Far from steering taxpayers away from free tax preparation offerings, our free advertising campaigns have led to more Americans filing their taxes for free than ever before and have been central to raising awareness of free tax prep,鈥� said Kerry McLean, executive vice president and general counsel of Intuit. McLean said nearly 100 million Americans have filed taxes for free over the past eight years using TurboTax.The FTC voted 3-1 in favor of filing the suit. The FTC complaint was filed Monday in U.S. District Court in Northern California.Intuit offered a free version of TurboTax through the IRS鈥� Free File Program for low-income filers until 2021, when they quit the program, saying they wanted to 鈥渇ocus on further innovating in ways not allowable under the current Free File guidelines.鈥漈he Free File system, a partnership between the tax industry and the IRS, was designed to help low- and middle-income taxpayers file online, but it has long faced criticism of being too little supported. ProPublica has reported on efforts by the tax prep industry to nudge consumers into using paid products.Intuit also faces litigation in California from Los Angeles and Santa Clara County, whose attorneys filed suits saying the company deceived taxpayers.

The Federal Trade Commission is suing TurboTax maker Intuit, saying its ads for 鈥渇ree鈥� tax filing misled consumers. Intuit says it will fight the suit.

The consumer protection agency said Tuesday that millions of consumers cannot actually use the free tax-prep software option 鈥� two-thirds of tax filers in 2020. They are ineligible, the agency says, if they are gig workers or earn farm income, for example.

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鈥淭urboTax is bombarding consumers with ads for 鈥榝ree鈥� tax filing services, and then hitting them with charges when it鈥檚 time to file,鈥� said Samuel Levine, Director of the Bureau of Consumer Protection, in a statement. 鈥淲e are asking a court to immediately halt this bait-and-switch, and to protect taxpayers at the peak of filing season.鈥�

The agency says Intuit has for years focused on the word 鈥渇ree鈥� in its ads, running them during major events like the Super Bowl. The FTC has asked a federal judge to order Intuit to stop what it said were Intuit鈥檚 deceptive ads during the rush of tax season. This year鈥檚 tax filing deadline is April 18.

Intuit, based in Mountain View, California, said in a statement late Monday night that it will challenge the lawsuit. "Far from steering taxpayers away from free tax preparation offerings, our free advertising campaigns have led to more Americans filing their taxes for free than ever before and have been central to raising awareness of free tax prep,鈥� said Kerry McLean, executive vice president and general counsel of Intuit. McLean said nearly 100 million Americans have filed taxes for free over the past eight years using TurboTax.

The FTC voted 3-1 in favor of filing the suit. The FTC complaint was filed Monday in U.S. District Court in Northern California.

Intuit offered a free version of TurboTax through the IRS鈥� Free File Program for low-income filers until 2021, when they quit the program, saying they wanted to 鈥渇ocus on further innovating in ways not allowable under the current Free File guidelines.鈥�

The Free File system, a partnership between the tax industry and the IRS, was designed to help low- and middle-income taxpayers file online, but it has long faced criticism of being too little supported. ProPublica on efforts by the tax prep industry to nudge consumers into using paid products.

Intuit also faces litigation in California from and whose attorneys filed suits saying the company deceived taxpayers.