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Hollywood is shaken by Trump鈥檚 tariff plan for the movie industry

Hollywood is shaken by Trump鈥檚 tariff plan for the movie industry
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Hollywood is shaken by Trump鈥檚 tariff plan for the movie industry
Filmmakers and Hollywood financiers are baffled by President Trump鈥檚 announcement that he wants a 100% tariff on movies produced outside the United States.Video above: President Trump changes plans on auto tariffs to help domestic automakersSeveral movie studio and streaming industry executives who spoke with CNN are upset because, they believe, the president hasn鈥檛 thought about the ramifications of his proposal, which could decimate an iconic industry.Other sources are taking a more open-minded view, asserting that Trump is instigating a dialogue about a real issue 鈥� so-called 鈥渞unaway production鈥� 鈥� that could be addressed any number of ways.鈥淥n first blush, it鈥檚 shocking and would represent a virtually complete halt of production,鈥� one industry insider remarked. 鈥淏ut in reality, he has no jurisdiction to do this and it鈥檚 too complex to enforce.鈥漇hares of Netflix and other major entertainment companies fell Monday as investors digested Trump鈥檚 confusing comments.鈥淟ast night鈥檚 Truth Social post from President Trump has everyone in Hollywood scratching their heads,鈥� Lightshed Ventures partner Rich Greenfield said in an analyst note.Some of the industry sources who spoke with CNN doubt that any such tariff plan will actually be implemented. As intellectual property, movies are a form of services 鈥� not goods. Services are not ordinarily subject to tariffs, and it鈥檚 unclear how Trump鈥檚 tariffs on foreign movies would work.Furthermore, Trump鈥檚 assertion that foreign film production constitutes a 鈥渘ational security threat鈥� may not withstand legal scrutiny.But entertainment industry leaders are taking the possibility seriously. Multiple executives have reached out to Commerce Secretary Howard Lutnick about the tariff proposal, according to two sources familiar with the discussions. Lutnick on X responded to Trump鈥檚 tariff demand Sunday night, saying, 鈥淲e鈥檙e on it.鈥漈rump鈥檚 social media post may have been just an opening gambit. In the Oval Office Monday, Trump said he would hold meetings with Hollywood executives before making a final decision.鈥淲e鈥檙e going to meet with the industry; I want to make sure they鈥檙e happy about it,鈥� Trump said.On Monday a White House spokesperson, Kush Desai, said, 鈥渨hile no final decisions on foreign film tariffs have been made, the Administration is exploring all options to deliver on President Trump鈥檚 directive to safeguard our country鈥檚 national and economic security while Making Hollywood Great Again.鈥漈he White House鈥檚 reference to 鈥渁ll options鈥� may calm some nerves, since Hollywood lobbyists have been pushing for carrots (like a federal tax incentives for films) rather than sticks (like a tariff) for some time now.Shifting away from HollywoodMovie and television production, once centered in and around Hollywood, has gravitated to other U.S. states and increasingly to other countries owing to tax incentives and other financial calculations.A wide array of movies, from 鈥渓ow-budget indies to studio blockbusters,鈥� are 鈥渃urrently being made in countries like the U.K., France, Germany, and Hungary,鈥� the entertainment trade magazine Variety noted on Monday while conveying 鈥渟hock and disbelief across the European film industry.鈥漈rump made the idea sound simple when he spoke with reporters at the White House Sunday night.鈥淥ther nations have been stealing the movies, the moviemaking capabilities, from the United States,鈥� he said, apparently referring to the growing number of movies that are produced in other countries like Canada.鈥淲e should have a tariff on movies that come in,鈥� Trump said, possibly referring to movies that are financed and distributed by American companies but filmed elsewhere.The Motion Picture Association of America, the organization representing major US studios, declined to comment on Trump鈥檚 announcement. But the MPA released a report in 2023 showing the US film industry runs a $15.3 billion trade surplus with foreign markets, amounting to three times the value of films that are imported. However, it鈥檚 not clear if the MPA included domestic films that were produced abroad.How would it work?The questions about Trump鈥檚 movie tariffs are voluminous. Will movies made by American companies but set in other countries 鈥� say, a World War II historical drama 鈥� be taxed for filming in the places where they鈥檙e set?What about movies that are produced partly in the United States and partly in other places?鈥淚n its current form, the tariff doesn鈥檛 make sense,鈥� said Jay Sures, vice chairman of United Talent Agency. 鈥淗ow do you enforce it?鈥� how do you measure foreign services? If two minutes of the movie is shot overseas does that deserve to be taxed?鈥漇ures noted that it can be significantly cheaper to make movies abroad, so tariffs could hurt more than they help.Some of the industry executives wondered aloud if Trump鈥檚 idea was about punishing Canada, where many films are now made due to tax incentives.One of the sources asked, speaking of left-leaning Hollywood, 鈥淚s he trolling us because we didn鈥檛 vote for him?鈥滱nd one executive asked if Trump had any real sense of how modern TV and movie production works: 鈥淗as anyone told him what this will do to James Bond, Harry Potter, Dune? Where are we supposed to shoot Emily in Paris?鈥滳NN鈥檚 Kate Irby contributed to this report.

Filmmakers and Hollywood financiers are baffled by President Trump鈥檚 announcement that he produced outside the United States.

Video above: President Trump changes plans on auto tariffs to help domestic automakers

Advertisement

Several movie studio and streaming industry executives who spoke with CNN are upset because, they believe, the president hasn鈥檛 thought about the ramifications of his proposal, which could decimate an iconic industry.

Other sources are taking a more open-minded view, asserting that Trump is instigating a dialogue about a real issue 鈥� so-called 鈥渞unaway production鈥� 鈥� that could be addressed any number of ways.

鈥淥n first blush, it鈥檚 shocking and would represent a virtually complete halt of production,鈥� one industry insider remarked. 鈥淏ut in reality, he has no jurisdiction to do this and it鈥檚 too complex to enforce.鈥�

Shares of Netflix and other major entertainment companies fell Monday as investors digested Trump鈥檚 confusing comments.

鈥淟ast night鈥檚 from President Trump has everyone in Hollywood scratching their heads,鈥� Lightshed Ventures partner Rich Greenfield said in an analyst note.

Some of the industry sources who spoke with CNN doubt that any such tariff plan will actually be implemented. As intellectual property, movies are a form of services 鈥� not goods. Services are not ordinarily subject to tariffs, and it鈥檚 unclear how Trump鈥檚 tariffs on foreign movies would work.

Furthermore, Trump鈥檚 assertion that foreign film production constitutes a 鈥渘ational security threat鈥� may not withstand legal scrutiny.

But entertainment industry leaders are taking the possibility seriously. Multiple executives have reached out to Commerce Secretary Howard Lutnick about the tariff proposal, according to two sources familiar with the discussions. Lutnick to Trump鈥檚 tariff demand Sunday night, saying, 鈥淲e鈥檙e on it.鈥�

Trump鈥檚 social media post may have been just an opening gambit. In the Oval Office Monday, Trump said he would hold meetings with Hollywood executives before making a final decision.

鈥淲e鈥檙e going to meet with the industry; I want to make sure they鈥檙e happy about it,鈥� Trump said.

On Monday a White House spokesperson, Kush Desai, said, 鈥渨hile no final decisions on foreign film tariffs have been made, the Administration is exploring all options to deliver on President Trump鈥檚 directive to safeguard our country鈥檚 national and economic security while Making Hollywood Great Again.鈥�

The White House鈥檚 reference to 鈥渁ll options鈥� may calm some nerves, since Hollywood lobbyists have been pushing for carrots (like a federal tax incentives for films) rather than sticks (like a tariff) for some time now.

Shifting away from Hollywood

Movie and television production, once centered in and around Hollywood, has gravitated to other U.S. states and increasingly to other countries owing to tax incentives and other financial calculations.

A wide array of movies, from 鈥渓ow-budget indies to studio blockbusters,鈥� are 鈥渃urrently being made in countries like the U.K., France, Germany, and Hungary,鈥� the entertainment trade magazine Variety noted on Monday while conveying 鈥渟hock and disbelief across the European film industry.鈥�

Trump made the idea sound simple when he spoke with reporters at the White House Sunday night.

鈥淥ther nations have been stealing the movies, the moviemaking capabilities, from the United States,鈥� he said, apparently referring to the growing number of movies that are produced in other countries like Canada.

鈥淲e should have a tariff on movies that come in,鈥� Trump said, possibly referring to movies that are financed and distributed by American companies but filmed elsewhere.

The Motion Picture Association of America, the organization representing major US studios, declined to comment on Trump鈥檚 announcement. But the MPA released a report in 2023 showing the US film industry runs a $15.3 billion trade surplus with foreign markets, amounting to three times the value of films that are imported. However, it鈥檚 not clear if the MPA included domestic films that were produced abroad.

How would it work?

The questions about Trump鈥檚 movie tariffs are voluminous. Will movies made by American companies but set in other countries 鈥� say, a World War II historical drama 鈥� be taxed for filming in the places where they鈥檙e set?

What about movies that are produced partly in the United States and partly in other places?

鈥淚n its current form, the tariff doesn鈥檛 make sense,鈥� said Jay Sures, vice chairman of United Talent Agency. 鈥淗ow do you enforce it?鈥� how do you measure foreign services? If two minutes of the movie is shot overseas does that deserve to be taxed?鈥�

Sures noted that it can be significantly cheaper to make movies abroad, so tariffs could hurt more than they help.

Some of the industry executives wondered aloud if Trump鈥檚 idea was about punishing Canada, where many films are now made due to tax incentives.

One of the sources asked, speaking of left-leaning Hollywood, 鈥淚s he trolling us because we didn鈥檛 vote for him?鈥�

And one executive asked if Trump had any real sense of how modern TV and movie production works: 鈥淗as anyone told him what this will do to James Bond, Harry Potter, Dune? Where are we supposed to shoot Emily in Paris?鈥�

CNN鈥檚 Kate Irby contributed to this report.