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With countless skin care products crowding store shelves and your social media feed, how do you know which ones are worth buying?We teamed up with our Hearst partners at Good Housekeeping to find out. They spent nearly a year testing hundreds of products for their 2025 Beauty Awards to figure out which ones really work.“Good Housekeeping’s Beauty Awards testing is unlike any in the industry,�� says April Franzino, Senior Beauty & Style Director at Good Housekeeping. “Products are evaluated both in the lab using technical instruments and with consumer testers.�� By the numbers Scientists in the beauty lab evaluated 598 products.Beauty lab testing with specialized equipment calculated 1,869 measurements.Products were sent to 819 consumer testers with a wide range of skin tones and types, hair textures, and ages.Consumer testers reported 10,776 points of feedback on products�� attributes, ease of use, and effects.Here were some of our favorite award-winning products. Drugstore standouts: skin care & makeupNeed great beauty on a budget? These affordable products deliver clear results and can be found at the drug store. Drugstore standouts: hair careThese products will keep your hair looking great without hurting your wallet. Summer essentials From sunscreen to self-tanner to sweat-proof makeup, these products will help you revamp your beauty routine as you gear up for summer.Multitasking must-haves These products serve multiple purposes �� saving you money and time in your daily routine.Trending buys You see all kinds of products scrolling through TikTok and Instagram. These trending products live up to their hype.