A look at the 2024 Super Bowl commercials
This year's Super Bowl commercial breaks are featuring companies known for their ads during the big game, such as Budweiser and T-Mobile.
Video above: The art behind the perfect Super Bowl ad
Some ads star popular celebrities, while others are invoking consumers' sense of nostalgia by recalling beloved characters from previous shows. Others are debuting new spokespersons for companies many Americans already know.
The point of conversation-starting commercials is to catch a huge audience's eye.
At least 110 million people (and likely more) are expected to tune in to this year鈥檚 battle between the San Francisco 49ers and the defending champion Kansas City Chiefs.
Here's a look at the commercials that aired during the 2024 Super Bowl.
The classics
Budweiser brought back some familiar characters this year for its Super Bowl ad.
The perennial Super Bowl marketer brought back fan-favorite characters, the Clydesdales and a Labrador 鈥� a nod to the Labradors that starred in earlier commercials during advertising's biggest night.
In Anheuser-Busch's , a snowstorm threatens to derail a delivery of Budweiser to a small-town bar. But a team of Clydesdales and a Labrador retriever team up to help Budweiser make the delivery.
Bud Light's commercial features a funny "genie" to grant drinkers' wishes.
The 60-second spot, called "Easy Night Out," features celebrities the brand has already featured before, including musician Post Malone, former NFL star Peyton Manning and, for the first time, Dana White, the CEO of UFC.
Anheuser-Busch also tapped soccer star Lionel Messi for a Michelob Ultra ad.
Commercials aimed at the female audience
Taylor Swift's relationship with Kansas City Chiefs star Travis Kelce could mean more female viewership for this year's game.
The chance of catching the eye of a larger female audience have some health and beauty companies advertising during the Super Bowl for the first time.
Cardi B is promoting Duck Plump lip gloss for L'Oreal NYX Professional Makeup, the first time the brand has advertised on the Super Bowl. Another first-time Super Bowl advertiser, e.l.f. cosmetics, reunited some of the cast of "Suits" in its ad, where lawyers haul various celebrities into court.
Actor Michael Cera also appeared in an ad for skincare company CeraVe.
began seemingly whimsically showing young girls having mishaps playing sports to the tune of 鈥淚t鈥檚 a Hard Knock Life.鈥� But the ad cut starkly to a girl looking self-consciously in the mirror. The message: low body-confidence leads to girls quitting sports, not the mishaps.
Aside from health and beauty ads, there are also a lot of commercials starring female celebrities.
Hall of Famers Dan Marino, Bruce Smith and Terrell Owens never got a Super Bowl ring, but and Scarlett Johansson presented them with 鈥淎lmost Champions鈥� rings in a one commercial.
In an ad for Uber Eats, Jennifer Aniston jokingly forgets former "Friends" costar David Schwimmer. This ad even got a teaser starring David and Victoria Beckham.
"Wednesday" star Jenna Ortega stars in a commercial for Frito-Lay in which a supermarket fight over Doritos ensues between two grandmothers and other shoppers.
Beyonc茅 nearly broke the internet after teasing new music in a Verizon commercial.
The singer posted a sneak peek of her upcoming album, "Act II," out March 29, shortly after the commercial aired.
Silly humor
Other ads that have been released early focus on silly humor.
John Krasinski resurrected a joke from "The Office" to promote his new film in one of the Super Bowl spots.
In the preview for the movie, "If," Ryan Reynolds appears with Randall Park, who pretends to be Krasinski.
The teaser gives a nod at the series' episode "Andy's Ancestry," where Park famously poses as Krasinski's Jim Halpert.
The "If" teaser revisits the old joke, with Park once again declaring that he is Krasinski.
"If" is about a little girl going through a hard time who begins seeing everyone's imaginary friends come to life.
Steve Carrell, Krasinski's former co-star from "The Office," voices one of the imaginary friends in the movie, which hits theaters in May.
Oreo ran its first Super Bowl commercial since 2013 in an ad that showed people making bid decisions using the classic cookies.
BMW's commercial stars Christopher Walken as he encounters people imitating his recognizable voice. He eventually runs into Super Bowl halftime performer Usher at a restaurant, and asks him, "Don't you have some place to be?"
A released early shows Vince Vaughan saying Tom Brady has won too much to use the betting app and should let others have their turn winning, making Brady miffed. Wayne Gretzky also stars in the ad.
A ad shows people riding in their Ridge 鈥渟ide by side鈥� off-road vehicles growing mullets because the vehicle is 鈥渂usiness in the front and a party in the back.鈥�
In an , Kate McKinnon makes an unusual discovery: her cat can talk. Well, sort of. Her furry friend can say one word, 鈥渕ay-ow鈥� 鈥� which skyrockets her to celebrity status and causes a mayonnaise-buying frenzy. The 鈥淢ayo Cat鈥� becomes so famous that she even dates (and soon dumps) Pete Davidson.
Video below: Brands assemble for Super Bowl ads
Familiar favorites
For the third year in a row, "Scrubs" costars and real-life pals Zach Braff and Donald Faison starred in a Super Bowl ad.
The pair, who have promoted T-Mobile during the big game twice before, appear in a commercial for the company, but this time, "Aquaman" star Jason Momoa joins them.
Last year, the Braff and Faison teamed up with John Travolta for a Super Bowl commercial that went viral.
This time around, they are hoping to top that Travolta moment with Momoa, the music of 鈥淔lashdance鈥� and another surprise star who makes a cameo at the end of the spot.
Momoa, Braff and Faison also sing in the commercial with their real voices.
鈥淏ennifer鈥� also teamed up with Dunkin for a second Super Bowl in a row.
In an ad for the Massachusetts-based chain, Ben Affleck enlists Matt Damon, Tom Brady and more to visit Jennifer Lopez at work and give a 鈥淒unKings鈥� performance full of Boston pride. Rappers Jack Harlow and Fat Joe also make an appearance in the celebrity-filled commercial.
鈥淗e Gets Us鈥� also returned to the Super Bowl again this year. The campaign, which is by a group of wealthy Christian donors, aired an ad with the message, 鈥淛esus didn鈥檛 teach hate. He washed feet,鈥� in the first quarter of the game.
The Associated Press and CNN contributed to this story.