Taylor Swift鈥檚 concert film hasn鈥檛 even been released yet and it鈥檚 already toppling box-office records.Cinemark, a theater chain with about 500 locations, said that ticket sales for 鈥淭aylor Swift: The Eras Tour鈥� are 鈥渟etting domestic presale records鈥� with demand 鈥�10 times higher鈥� than any other film released through the company. The reaction has 鈥渂lown everyone away,鈥� Cinemark announced in a press release.Excitement has been building for the 3-hour-long film, which is opening Friday, October 13. An ad for the movie even aired during NBC鈥檚 鈥淪unday Night Football鈥� last weekend, where Swift made an appearance to cheer on her possible boyfriend, Kansas City Chiefs star Travis Kelce. Cinemark is not the first theater chain to experience an increase in sales via Swift: AMC Theaters previously announced that the singer鈥檚 Eras Tour concert movie 鈥渟hattered records for single-day advance ticket sales revenue,鈥� with $26 million sold on the first day that presales went live on August 31.Swift鈥檚 movie crushed the single-day record less than three hours after tickets became available, prompting AMC to add extra showtimes where possible. The concert film, which is being screened in some theaters in both IMAX and standard versions, is expected to rake in between $100 million to $125 million in its opening weekend, according to industry estimates.Superstar Beyonc茅 is also releasing a film version of her 鈥淩enaissance World Tour鈥� for a theatrical release. Ticket presales began Monday for the December 1 premiere. For theaters eying a potentially grim fall with the ranks of movies thinned out by the (recently resolved) writers strike and the actors strike, the one-two punch looks like a gift from the musical gods. It鈥檚 a potential means of filling seats that doesn鈥檛 rely on what has come to look like an increasingly shaky theatrical business even with usually reliable studio blockbusters.In addition to Swift and Beyonc茅, the box office also has been helped out by another fierce female: 鈥淏arbie.鈥� The film hit the $1 billion global box office mark barely three weeks into its run 鈥� only about 50 films in history, adjusted for inflation, have reached the benchmark. It鈥檚 made more than $630 million in the US box office since its July release. (CNN and 鈥淏arbie鈥� movie distributor Warner Bros. Pictures share the same parent company.)
film hasn鈥檛 even been released yet and it鈥檚 already toppling box-office records.
Cinemark, a theater chain with about 500 locations, said that ticket sales for 鈥淭aylor Swift: The Eras Tour鈥� are 鈥渟etting domestic presale records鈥� with demand 鈥�10 times higher鈥� than any other film released through the company. The reaction has 鈥渂lown everyone away,鈥� Cinemark announced in a press release.
Excitement has been building for the 3-hour-long film, which is opening Friday, October 13. An ad for the movie even aired during NBC鈥檚 鈥淪unday Night Football鈥� last weekend, where Swift made an appearance to , Kansas City Chiefs star Travis Kelce.
Cinemark is not the first theater chain to experience an increase in sales via Swift: that the singer鈥檚 Eras Tour concert movie 鈥渟hattered records for single-day advance ticket sales revenue,鈥� with $26 million sold on the first day that presales went live on August 31.
Swift鈥檚 movie crushed the single-day record less than three hours after tickets became available, prompting AMC to add extra showtimes where possible.
The concert film, which is being screened in some theaters in both IMAX and standard versions, is expected to rake in between $100 million to $125 million in its opening weekend,
Superstar Beyonc茅 is also releasing a film version of her 鈥淩enaissance World Tour鈥� for a theatrical release. Ticket presales began Monday for the December 1 premiere.
For theaters eying a with the ranks of movies thinned out by the (recently resolved) writers strike and the actors strike, the one-two punch looks like a gift from the musical gods. It鈥檚 a potential means of filling seats that doesn鈥檛 rely on what has come to look like an increasingly shaky theatrical business even with usually reliable studio blockbusters.
In addition to Swift and Beyonc茅, the box office also has been helped out by another fierce female: 鈥淏arbie.鈥� The film hit the mark barely three weeks into its run 鈥� only about 50 films in history, adjusted for inflation, have reached the benchmark. It鈥檚 made more than $630 million in the US box office since its July release. (CNN and 鈥淏arbie鈥� movie distributor Warner Bros. Pictures share the same parent company.)