What is RedNote, the Chinese social media app that US TikTokers are flocking to?
As Supreme Court justices ponder the future of TikTok in the United States, a growing number of American social media users have responded by moving to an unlikely alternative: Xiaohongshu, a hugely popular social media app in China.
The app, which means 鈥淟ittle Red Book,鈥� often shortened by U.S. users to RedNote, surged to the top position on Apple鈥檚 U.S. App Store on Tuesday.
Founded in 2013, Xiaohongshu is one of China鈥檚 biggest social media platforms with 300 million users, according to research firm Qian Gua. Described as China鈥檚 answer to Instagram, the app has become for sharing tips on travel, makeup and fashion.
But while it has cornered the Chinese market, it hasn鈥檛 gained much prominence beyond the Chinese-speaking world. Until now.
Why is Xiaohongshu everywhere?
Xiaohongshu is surging in popularity worldwide in the same week that TikTok could potentially go offline in the U.S.
A growing number of American TikTok users have started appearing on the platform, often saying they鈥檙e doing so as an act of defiance against Washington鈥檚 move to control TikTok.
As of Tuesday, the hashtag 鈥淭ikTok refugee鈥� had garnered nearly 60 million views and over 1.7 million comments.
鈥淥ur government is out of their minds if they think we鈥檙e going to stand for this TikTok ban,鈥� a user called Heather Roberts said in a video message on Xiaohongshu, which has garnered more than 45,000 likes. 鈥淲e鈥檙e just going to a new Chinese app, and here we are.鈥�
鈥淭his is so much better than TikTok,鈥� another self-proclaimed 鈥渞efugee鈥� said in video message. 鈥淎mericans are coming here 鈥� so sorry you鈥檒l hate us, but I promise we鈥檒l do our best.鈥�
CNN has reached out to Xiaohongshu for comment.
How are Chinese and American users interacting on the platform?
The sudden migration of U.S. users to Xiaohongshu has created an unlikely platform for Chinese and American users to interact with each other.
鈥淚 just want to reassure you that we want to try to find a way to communicate with you, be respectful to your community,鈥� one user said. 鈥淲e want to be good guests.鈥�
Some American newbies have appealed to their compatriots to respect Chinese users on the platform.
鈥淛ust a quick message for the American users coming over here: Please don鈥檛 bring politics here. We want to have fun here, we want to enjoy here, and we want to show respect to the people who are already here,鈥� one user posted.
Most Chinese users have warmly welcomed the newcomers, with some even sharing video tutorials to help the new 鈥淭ikTok refugees鈥� navigate the app.
鈥淭his could be a historic moment,鈥� one Chinese user commented. 鈥淚t feels like so much has changed in an instant. Ordinary people from our two countries have never really connected before 鈥� I hope everyone can take this brief chance to engage in meaningful exchanges of ideas.鈥�
One person even seized the opportunity presented by the influx of American netizens to ask for help with their English homework in a that garnered over 2,000 likes.
Ivy Yang, a China tech analyst and founder of consulting firm Wavelet Strategy, said the new American users had 鈥渦nexpectedly created one of the most organic forms of cultural exchange between the U.S. and China we鈥檝e seen in recent years.鈥�
鈥淯sers are finding creative ways to transcend language barriers, navigate cultural differences, and co-exist in fascinating ways,鈥� she added. 鈥淭his community building happening in real time could have lasting impact, and I鈥檓 cautiously optimistic.鈥�
For a brief period in 2021, were also seen on the social media app Clubhouse, where Chinese and American users engaged in uncensored dialogue on sensitive topics in virtual chat rooms, before Chinese censors intervened to block the app.
How is Xiaohongshu different from TikTok?
Well, for starters, Xiaohongshu wasn鈥檛 designed for English speakers, while TikTok isn鈥檛 in China at all.
Xiaohongshu鈥檚 name could be seen as a tongue-in-cheek reference to a red-covered book of quotations from the founding father of Communist China, Mao Zedong.
One of the app鈥檚 key features is its content algorithm, which focuses on user interests rather than the people they follow. Some users say this fosters more original content and reduces the dominance of powerful influencers.
The company behind the app, Xingin Information Technology, was founded by Charlwin Mao and Miranda Qu and is headquartered in Shanghai.
TikTok is owned by Chinese internet company ByteDance and was tailored for a global audience. TikTok is also not accessible in China, where a sister app, Douyin, serves the domestic market.
Are US TikTok users moving to apps other than Xiaohongshu?
Lemon8, a lifestyle community app also owned by ByteDance, is currently ranked as the second-most downloaded app on Apple鈥檚 U.S. store.
Lemon8 has a similar video sharing function as TikTok. Modeled after Instagram and Pinterest, it was first launched in the U.S. in 2023.
It鈥檚 unclear whether the looming ban on TikTok might also jeopardize Lemon8鈥檚 operations in the U.S.
The U.S. law passed by Congress last year states that the divest-or-ban requirement will generally apply to all apps that are owned or operated by ByteDance, meaning that although Lemon8 was not explicitly mentioned in the statute, the ban may also extend to the platform.
CNN has reached out to ByteDance for comment.