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EVEN GREATER PROGRESS. WELL, HEADING ON OVER TO WASHINGTON, WHERE THE U.S. SUPREME COURT DECIDED TO UPHOLD THE FEDERAL LAW BANNING TIKTOK STARTING SUNDAY UNLESS IT’S SOLD BY ITS CHINA BASED PARENT COMPANY. NOW, THE COURT SAID THE RISK TO NATIONAL SECURITY POSED BY TIKTOK’S TIES TO CHINA OVERCOMES CONCERNS ABOUT LIMITING SPEECH BY THE APP OR ITS 170 MILLION USERS HERE IN THE U.S. NOW, THE WHITE HOUSE SAYS THAT THE APP SHOULD REMAIN AVAILABLE TO AMERICANS DESPITE THE SUPREME COURT’S DECISION. WE SPOKE WITH THE SOCIAL MEDIA STRATEGIST AND HEMPFIELD LANCASTER COUNTY GRADUATE, AND SHE SAYS TIKTOK’S ALGORITHM, WHICH CAN HONE IN ON WHAT YOU LIKE, MAKES IT DIFFERENT. WE ALSO SPOKE ABOUT THE IMPACT OF THE BAN. OBVIOUSLY, THERE’S A LOT OF PEOPLE OUT THERE THAT RELY ON TIKTOK AS AN INCOME. A LOT OF CREATORS THAT DO IT FULL TIME ARE GOING TO SEE A HUGE IMPACT. IN A TIKTOK BAN. YOU KNOW, WHETHER THEY’RE PIVOTING TO OTHER PLATFORMS LIKE INSTAGRAM OR YOUTUBE, THE MONETIZATION IS NOT THE SAME LIKE IT IS ON TIKTOK. AND WE ALSO SPOKE WITH THE LANCASTER BUSINESS OWNER ABOUT WHAT A TIKTOK BAN WOULD MEAN FOR HER. KRISTIE ALBERT OF A-LISTERS LIQUORS SAYS TIKTOK IS A TOOL FOR SMALL BUSINESSES TO ADVERTISE FREELY AND GET CUSTOMERS IN THE DOOR. TAKE A LISTEN. I SEE THAT BEING A HUGE DISADVANTAGE TO SMALL MAKERS AND SMALL BUSINESSES IN THE FUTURE, BECAUSE WE DON’T HAVE THE SAME, YOU KNOW, AMOUNT OF MONEY TO INVEST IN MARKETING THAT BIG BUSINESS DOES. AND SO WHEN YOU TAKE AWAY A FREE TOOL FOR SMALL MAKERS TO USE TO ADVERTISE, YOU’RE YOU’RE REALLY HURTING THE THE CULTURE OF THE COMMUNITY AND THE CULTURE OF SMALL BUSINESSES. AND IT’S IMPORTANT TO NOTE IF THE BAN HAPPENS TIKTOK IT WON’T GO DARK. HOWEVER, NEW USERS WON’T BE ABLE TO DOWNLOAD THE APP AND UPDATES WON’T BE AVAILABLE,