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Teen TikTok skin care craze may be harmful 鈥� and expensive, study finds

Teen TikTok skin care craze may be harmful 鈥� and expensive, study finds
I HAVE TO GET THIS. AN UNSTOPPABLE TIKTOK TREND FLOODING THE FEED OF GIRLS AND YOUNG WOMEN. WHAT YOU WANT TO DO TODAY? SEPHORA TEENS AND TWEENS POSTING EVERYTHING FROM THEIR BEAUTY SHOPPING HAULS. TIME FOR US TO FALL. I DO FULL BLOWN NIGHTTIME SKINCARE ROUTINES. THESE ARE MY DATE AND THESE ARE MY NIGHT. WHEN I WAS HER AGE. LIKE I NEVER THOUGHT OF SKINCARE OR ANYTHING ON AN AFTERNOON SHOPPING TRIP. MOTHER OF TWO GIRLS, KRISTIN RESSLER TELLS 12 NEWS SHE CAN鈥橳 WRAP HER HEAD AROUND THE SKINCARE CRAZE. THERE鈥橲 LIKE A LOT OF KIDS, LIKE YOUNG KIDS THAT HAVE BETTER SKINCARE ROUTINES THAN I DO. IT鈥橲 A GROWN ADULT, BUT I DON鈥橳 KNOW. DO YOU THINK IT鈥橲 EXCESSIVE? YES. BEAUTY STORES LIKE SEPHORA AND ULTA KEEP CASHING IN ON TWEENS AND TEENS. AN OCTOBER SURVEY FOUND TEENS SPENT AN AVERAGE OF $342 A YEAR ON BEAUTY PRODUCTS. 17 YEAR OLD GIULIANA MISCHKA SAYS SHE WENT LOOKING FOR HELP ON TIKTOK WITH HER SKIN TROUBLES. I REALLY ENJOY SKINCARE. I LIKE, HAVE TROUBLE WITH ACNE, SO I LIKE TAKING CARE OF MY FACE A LOT. HER PARENTS TRY TO GUIDE HER AWAY FROM THE NOISE ONLINE. A LOT OF PEOPLE THAT ARE OUT THERE THAT ARE LOOKING TO SELL THEIR PRODUCTS AND I THINK THAT鈥橲 THE THAT鈥橲 THE PROBLEM. THESE YOUNG, THESE YOUNG GIRLS ARE SO IMPRESSIONABLE TO ME. TIKTOK AND SOCIAL MEDIA IS KIND OF A POISON, RIGHT? THAT CAN REALLY TAKE THEM DOWN THE WRONG PATH. DOCTOR YVONNE CHU, MEDICAL DIRECTOR OF DERMATOLOGY AT CHILDREN鈥橲 WISCONSIN, KNOWS THE PRESSURE WELL. WE ARE SEEING THIS TO BE A VERY HOT TREND. WE鈥橰E SEEING GIRLS AS YOUNG AS 8 OR 9 ASKING ME ABOUT WHAT SKINCARE PRODUCTS ARE BEST FOR THEM, WHETHER THEY NEED AN ANTI-AGING SERUM OR WHETHER THEY NEED A ROUTINE. A ROUTINE, SHE SAYS, IS TOTALLY UNNECESSARY. THEY DON鈥橳 HAVE ISSUES WITH WRINKLES. THEY DON鈥橳 HAVE ISSUES WITH PIGMENT ABNORMALITIES. DOCTOR CHU SAYS PRODUCTS MEANT FOR ADULT SKIN CAN CAUSE LEGITIMATE HEALTH ISSUES FOR KIDS. WHAT HARM ARE THESE PRODUCTS CAUSING? A LOT OF THESE PRODUCTS WILL CONTAIN ALPHA HYDROXY OR BETA HYDROXY ACIDS. THOSE ARE REALLY DESIGNED TO HELP EXFOLIATE THE SKIN. SO IF YOU鈥橵E GOT A YOUNG CHILD WHO HASN鈥橳 REALLY GONE THROUGH PUBERTY, WHOSE SKIN IS PERHAPS NOT AS OILY OR AS GREASY AS AN ADOLESCENT OR ADULT SKIN, THEY CAN DEVELOP WHAT WE CALL AN IRRITANT DERMATITIS ON THEIR FACE. THEY CAN GIVE THEMSELVES CHEMICAL BURNS. I MEAN, WHAT DO YOU THINK ABOUT KIDS WEARING SERUMS AND ANTI-AGING PRODUCTS AND ALL THAT STUFF? THEY DON鈥橳 NEED IT BECAUSE THEY鈥橰E LIKE LITTLE AND LIKE, THEY ALREADY KNOW EXACTLY WHAT WOULD YOU LIKE TO SEE FROM THESE MANUFACTURERS AND THESE INFLUENCERS? YOU KNOW, I WISH THAT THEY WOULD HAVE MORE OF A SCIENCE BASED AND EVIDENCE BASED APPROACH TO WHAT THEY鈥橰E MARKETING TO KIDS. THE OVERNIGHT HYDRATION MASK. DOCTOR CHU WANTS TEENS TO BE VERY SKEPTICAL OF WHAT THEY SEE ONLINE. TWO PUMPS. EVERYBODY IS TRYING TO KEEP UP WITH, YOU KNOW, THE KARDASHIANS AND THEY WANT TO LOOK LIKE ALL THESE CELEBRITIES AND SOCIAL MEDIA STARS. YOU THINK GOING TO THE DOCTOR WAS THE BEST FOR YOU? YEAH, YEAH, YEAH. AS MUCH AS THEY TELL YOU ON SOCIAL MEDIA, IT鈥橲 NOT GOING TO FIX ALL YOUR PROBLEMS. IF YOU SPEND ALL YOUR MONEY ON THESE PRODUCTS. THE AVERAGE TEEN DOESN鈥橳 NEED MUCH. PEDIATRIC DERMATOLOGISTS SIMPLY RECOMMEND A MOISTURIZER TWICE A DAY. WASHING THE FACE WITH A GENTLE CLEANSER AND MOST IMPORTANTLY, SUNSCREEN.
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Updated: 10:37 AM CDT Jun 9, 2025
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Teen TikTok skin care craze may be harmful 鈥� and expensive, study finds
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Updated: 10:37 AM CDT Jun 9, 2025
Editorial Standards 鈸�
When Ayva Pe帽a got a phone at age 10, her interest in skin care skyrocketed.At first, she bonded over it with her mother, Giselle Pe帽a. Together, they would have spa days with face masks and take occasional shopping trips to try out new products. But when the Rhode Island mother found a $300 anti-aging face cream in Ayva's medicine drawer, it gave her pause."I got very upset. She's 15 years old," Pe帽a said. "It says it makes your skin ageless, improves fine lines, wrinkles and firmness. I was like, 'This is not for you, girl.'"Pe帽a is among a growing number of parents concerned about how content on social media platforms is influencing children and teens into trying out elaborate, often age-inappropriate skin care products. Now, a study published Monday in the journal Pediatrics may confirm those parents' worries.After analyzing beauty routines from 100 TikTok videos by content creators ages 7 through 18, researchers found an average of 11 potentially irritating active ingredients among their regimens, many of which carry a risk of developing skin allergies and increased sun sensitivity. Only a quarter of the lengthy product lists contained sunscreens, however."The majority of (children) featured in these videos didn't have any visible acne. They had perfect, clear skin," said Dr. Molly Hales, the first study author and a board-certified dermatologist in the department of dermatology at Northwestern University's Feinberg School of Medicine. "For many of them, the harms probably outweigh any potential benefits."Between the dozens of daily serums, moisturizers, toners and cleansers featured in the videos, the average routine was six steps long, costing about $168 鈥� with some more than $500 鈥� for one month's worth of product, according to the study."When you have kids waking up at 5:30 in the morning on a school day to have enough time to layer on these complicated regimens, I think it becomes less about health and more (about) pursuing an idea of beauty that is unrealistic and problematic," said Hales, who is also a postdoctoral research fellow at Feinberg. The findings raise serious ethical questions about how social media content influences young people in their everyday lives, she addedA TikTok spokesperson, noting that this type of content is "common across all media," said the platform is only for users ages 13 and older, and any creators suspected to be under 13 are removed. Additionally, they said that TikTok works with third-party doctors and experts in adolescent development to implement safeguarding policies.Red flags in teen skin careMost of the studied skin care routines lacked a form of sunscreen but contained products that could increase sun sensitivity and risk of skin cancer, the authors found.Common active ingredients found in recommended skin products were alpha hydroxy acids or AHAs, mild chemical exfoliants that help remove top layers of skin cells, Hales said. While they have the intended effect of evening skin tone and creating a more youthful appearance, they are known to make the skin more vulnerable to the sun's ultraviolet rays."I would recommend daily sunscreen use for all ages and regimens, but especially for those using these (AHAs)," Hales said. "It's a necessary step to prevent permanent skin damage."Those AHAs, as well as vitamin-based ingredients such as niacinamide, are also considered potential irritants, carrying side effects such as redness and dryness, especially with overuse."In many cases, the girls may not have realized they were applying the same active ingredient again and again, which just increases the risk of irritation," said Dr. Tara Lagu, senior study author and adjunct lecturer of medicine and medical social sciences at Feinberg.More than half the products contained fragrance 鈥� a common cause of allergic contact dermatitis 鈥� and 20 other inactive ingredients that are known allergens, according to the study."Misinformation is a big issue on social media, but especially for these content creators younger than 18," said Dr. Sonal Shah, a board-certified dermatologist in Cleveland and director of pediatric dermatology at University Hospitals Rainbow Babies & Children's Hospital. Shah was not involved in the study."These are sources that perhaps don't have a scientific background and are not well read in the science behind a lot of these products, how they work, or what risks they carry," Shah said, adding that there are board-certified dermatologists on TikTok that could offer more credible advice.Other concerning trends Shah has seen in her practice, but were not mentioned in the study, include mechanical exfoliants, such as scrubbing wands or cleansers containing plastic microbeads, which are often too rough for facial skin.The study also noted that many of the creators were offering tips relevant to those with lighter complexions, which may exclude the unique skin care considerations of darker complexions while perpetuating harmful ideals of "brighter" skin associated with whiteness.What skin care should teens use?Both Shah and Hales recommend children under 18 who are not dealing with acne use a gentle cleanser with no active ingredients, paired with a fragrance-free moisturizer and a daily mineral sunscreen.In general, children will not benefit from anti-aging products that promise to boost skin elasticity or eliminate fine lines, Shah said. In these young ages, collagen production is at the highest it will ever be.As children reach puberty, however, they may produce more acne-causing hormones. In those cases, Shah recommends adding an over-the-counter product with salicylic acid or a low percentage of benzoyl peroxide."Their skin care does not have to be complicated and does not have to be very expensive," Shah said. Parents "can talk to a board-certified dermatologist or pediatric dermatologist if there are skin concerns that are significant or don't respond to over-the-counter treatment." The bigger pictureUltimately, if parents are concerned about their child's skin care regimen, they should talk about it, said Jennifer Harriger, a professor of psychology at Pepperdine University who studies childhood development, in a statement."I think that it is always best to have open conversations with children about the messages they see on social media as well as their own intentions behind purchasing particular skincare products," said Harriger, who was not involved in the study.It's also important to keep an open mind, understanding the social dimension of youth beauty and wellness content, Hales said."These videos show a kind of playful self-expression that's very appealing to this age group," Hales said. "These are girls who are just starting to develop their own sense of independent identity, how they present (themselves) in the world, their gender identity, and in many cases what it means to be a girl in our society."

When Ayva Pe帽a got a phone at age 10, her interest in skin care skyrocketed.

At first, she bonded over it with her mother, Giselle Pe帽a. Together, they would have spa days with face masks and take occasional shopping trips to try out new products. But when the Rhode Island mother found a $300 anti-aging face cream in Ayva's medicine drawer, it gave her pause.

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"I got very upset. She's 15 years old," Pe帽a said. "It says it makes your skin ageless, improves fine lines, wrinkles and firmness. I was like, 'This is not for you, girl.'"

Pe帽a is among a growing number of parents concerned about how content on social media platforms is influencing children and teens into trying out elaborate, often age-inappropriate skin care products. Now, a published Monday in the journal Pediatrics may confirm those parents' worries.

After analyzing beauty routines from 100 TikTok videos by content creators ages 7 through 18, researchers found an average of 11 potentially irritating active ingredients among their regimens, many of which carry a risk of developing skin allergies and increased sun sensitivity. Only a quarter of the lengthy product lists contained sunscreens, however.

"The majority of (children) featured in these videos didn't have any visible acne. They had perfect, clear skin," said Dr. Molly Hales, the first study author and a board-certified dermatologist in the department of dermatology at Northwestern University's Feinberg School of Medicine. "For many of them, the harms probably outweigh any potential benefits."

Between the dozens of daily serums, moisturizers, toners and cleansers featured in the videos, the average routine was six steps long, costing about $168 鈥� with some more than $500 鈥� for one month's worth of product, according to the study.

"When you have kids waking up at 5:30 in the morning on a school day to have enough time to layer on these complicated regimens, I think it becomes less about health and more (about) pursuing an idea of beauty that is unrealistic and problematic," said Hales, who is also a postdoctoral research fellow at Feinberg. The findings raise serious ethical questions about how social media content influences young people in their everyday lives, she added

A TikTok spokesperson, noting that this type of content is "common across all media," said the platform is only for users ages 13 and older, and any creators suspected to be under 13 are removed. Additionally, they said that TikTok works with third-party doctors and experts in adolescent development to implement safeguarding policies.

Red flags in teen skin care

Most of the studied skin care routines lacked a form of sunscreen but contained products that could increase sun sensitivity and risk of skin cancer, the authors found.

Common active ingredients found in recommended skin products were alpha hydroxy acids or AHAs, mild chemical exfoliants that help remove top layers of skin cells, Hales said. While they have the intended effect of evening skin tone and creating a more youthful appearance, they are known to make the skin more vulnerable to the sun's ultraviolet rays.

"I would recommend daily sunscreen use for all ages and regimens, but especially for those using these (AHAs)," Hales said. "It's a necessary step to prevent permanent skin damage."

Those AHAs, as well as vitamin-based ingredients such as niacinamide, are also considered potential irritants, carrying side effects such as redness and dryness, especially with overuse.

"In many cases, the girls may not have realized they were applying the same active ingredient again and again, which just increases the risk of irritation," said Dr. Tara Lagu, senior study author and adjunct lecturer of medicine and medical social sciences at Feinberg.

More than half the products contained fragrance 鈥� a common cause of allergic contact dermatitis 鈥� and 20 other inactive ingredients that are known allergens, according to the study.

"Misinformation is a big issue on social media, but especially for these content creators younger than 18," said Dr. Sonal Shah, a board-certified dermatologist in Cleveland and director of pediatric dermatology at University Hospitals Rainbow Babies & Children's Hospital. Shah was not involved in the study.

"These are sources that perhaps don't have a scientific background and are not well read in the science behind a lot of these products, how they work, or what risks they carry," Shah said, adding that there are board-certified dermatologists on TikTok that could offer more credible advice.

Other concerning trends Shah has seen in her practice, but were not mentioned in the study, include mechanical exfoliants, such as scrubbing wands or cleansers containing plastic microbeads, which are often too rough for facial skin.

The study also noted that many of the creators were offering tips relevant to those with lighter complexions, which may exclude the unique skin care considerations of darker complexions while perpetuating harmful ideals of "brighter" skin associated with whiteness.

What skin care should teens use?

Both Shah and Hales recommend children under 18 who are not dealing with acne use a gentle cleanser with no active ingredients, paired with a fragrance-free moisturizer and a daily mineral sunscreen.

In general, children will not benefit from anti-aging products that promise to boost skin elasticity or eliminate fine lines, Shah said. In these young ages, collagen production is at the highest it will ever be.

As children reach puberty, however, they may produce more acne-causing hormones. In those cases, Shah recommends adding an over-the-counter product with salicylic acid or a low percentage of benzoyl peroxide.

"Their skin care does not have to be complicated and does not have to be very expensive," Shah said. Parents "can talk to a board-certified dermatologist or pediatric dermatologist if there are skin concerns that are significant or don't respond to over-the-counter treatment."

The bigger picture

Ultimately, if parents are concerned about their child's skin care regimen, they should talk about it, said Jennifer Harriger, a professor of psychology at Pepperdine University who studies childhood development, in a statement.

"I think that it is always best to have open conversations with children about the messages they see on social media as well as their own intentions behind purchasing particular skincare products," said Harriger, who was not involved in the study.

It's also important to keep an open mind, understanding the social dimension of youth beauty and wellness content, Hales said.

"These videos show a kind of playful self-expression that's very appealing to this age group," Hales said. "These are girls who are just starting to develop their own sense of independent identity, how they present (themselves) in the world, their gender identity, and in many cases what it means to be a girl in our society."